Our Leaders

Sam Holliday

Divisional Director

“When I look at the quality of the people I’m surrounded by at Profusion, and there are some really good operators in this business, I am always struck by the depth of their market knowledge, the focus on quality and the ethics they’re steered by. We don’t cut corners and we do the right thing. That’s what I see and that’s one of the reasons I’m still with Profusion after ten years.”

Learn a little more about Sam

  • Where are you from?

     I was born in Scotland (Ayrshire), brought up in Yorkshire… frugal, naturally.

  • What event or decision changed your life?

    Buying a one-way ticket to Bangkok when I was 26, which ultimately led to 18 months of travelling before landing in Sydney and taking a two-month contract with Profusion. 

  • What are you most thankful for today?

    Living in the coastal suburb of Fairlight, in Sydney, together with my wife Patricia and son Max. On top of that I’ve found myself in a profession in which I get to work with inspiring people every day. 

  • What’s the one book that you offer as a gift most?

    "Man’s Search for Meaning” by Viktor Frankl 

  • What’s the best app on your phone?

    Shazam